5. The “positive expectation” trap

Such a trap is common among people who like to gamble: they’re sure that after a series of fails, their good luck will appear, and the next game’s going to bring a great prize. Misconceptions about lucky streaks work in the same way.

4. Rhyming phrases

When people see rhyming slogans, they treat them as more trustworthy. These phrases “stick” to us. That’s why companies often use such methods to make their goods and services recognizable and their ads memorable.

3. There is always more bad news.

People tend to notice bad news, and it’s not a sort of deviation. Scientists think that we subconsciously treat bad news as more important. Moreover, bad news causes more trust: it may happen because the good news seems to be too suspicious and not so interesting.

2. The IKEA effect

We always treat ordinary gloves or mittens knitted by Granny with a warm smile, though we wouldn’t notice them at a store. It’s a great example that is called the IKEA effect. It means that we often highly appreciate an item’s value if it’s related to us, our relatives, or our friends.

1. The “superiority over others” trap

During one experiment, people who drive a car were invited to compare their driving skills to other drivers’ skills. Almost all of the experiment’s participants thought their skills were “above average.” In most cases, people have a high opinion of their skills. They overestimate their abilities and skill level, which is why they can’t rate themselves objectively.

How can you avoid such traps? Try to reduce the influence of stereotypes, and never confuse your own feelings with what the world tries to impose. How do you try to cope with such mental tricks?


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